Cosmetics Perfumes and Toiletries
Recommended Cosmetics Perfumes and Toiletries in Harborough
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Other Cosmetics Perfumes and Toiletries in Harborough
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The great British entrepreneur Anita Roddick, founder of the internationally acclaimed Body Shop chain of shops, once said: "Running a company on market research is like driving while looking in the rear view mirror". Ms. Roddick is symbolic of the successful entrepreneur who builds a business by dint of passion, instinct and total belief that their vision is revolutionary. Business history is replete with examples of such pioneers.
The Body Shop has succeeded for decades because of Anita Roddick's passionate belief that natural products, crafted with locally grown, native harvested herbs, fauna and flora gave the consumer better performing toiletry products while benefiting the environment. Her Company profited. The native populations, often impoverished, benefited. The environment has benefited because the elements harvested are naturally replenished.
Howard Schultz was the visionary behind the growth of Starbucks. Ray Kroc saw immense opportunity in a small California hamburger emporium run by the McDonald brothers. Henry Ford understood the possibility available to an entrepreneur with the ability to harness the forces of scale and mass production. Elizabeth Arden was a pioneer in the high fashion cosmetic industry because she had the eye for color that made her products indispensable to the well groomed woman early in the 20th century. Coco Chanel created a couture style that exists and is imitated to this day.
All of these business pioneers, and an endless list of others, possessed the one essential germ of entrepreneurial success: The ability to identify an under-served niche and fill it with goods and services that improved lives. They did so without utilizing exotic demographics, customer research or focus groups.
In our consumer product consulting business we have very rarely used focus groups to attempt to confirm assumptions about a product or new business idea. The reason we find, as did Anita Roddick, the concept to be of limited value is because the variables are simply too great to accurately quantify results. The class chosen to participate, the questions asked, the way questions are asked, the methodology utilized to assemble results, and other elements are all capable of producing wrong or misleading information. The result is usually a commercial disappointment.
Successful entrepreneurs have a far better gauge of prospects for commercial success for a new product: their instinct. No one knows why Francois Coty understood what women wanted in perfume. The reasons that Vernon Stouffer saw opportunity after World War II in frozen meals when others already in the food industry did not are unfathomable. Orville Redenbacher just knew that gourmet popcorn would be popular with consumers. Leslie Wexner built The Limited into the world's largest woman's clothing chain based on his belief that designer styles at moderate price would be a simple, but winning formula.
None of these visionaries utilized fancy marketing methods before launching their companies. The creative mind saw an opportunity, looked at the marketplace and identified a niche and leapt into action.
Every year many new products, services, retail concepts and businesses are launched. Some succeed, many do not. However, the winners almost always possess the key asset of being driven by an entrepreneur with keen instinct, vision and passion to provide beneficial new offerings for consumers. The late Anita Roddick was but one example of such a visionary. Her lasting legacy is that even in death she is a beacon of what is possible for any person to achieve if they simply follow their instincts, work diligently and pursue their goals with unswerving passion.
Geoff Ficke has been a serial entrepreneur for almost 50 years. As a small boy, earning his spending money doing odd jobs in the neighborhood, he learned the value of selling himself, offering service and value for money.
After putting himself through the University of Kentucky (B.A. Broadcast Journalism, 1969) and serving in the United States Marine Corp, Mr. Ficke commenced a career in the cosmetic industry. After rising to National Sales Manager for Vidal Sassoon Hair Care at age 28, he then launched a number of ventures, including Rubigo Cosmetics, Parfums Pierre Wulff Paris, Le Bain Couture and Fashion Fragrance.
Maybe you already have a healthy diet and you exercise regularly, watch your weight and look after your health. Do you also watch what you put onto your skin? Are you aware that your skin absorbs many chemicals just as if they had been swallowed? Some are worse because being absorbed through your skin they go straight into your body without having been previously filtered through your liver.
Have you ever seen someone with heart problems putting a tablet under their tongue? This is done because the drug is absorbed through the lining of their mouth faster than it would be absorbed if it were swallowed. How much lipstick do you apply? Where do you think it goes? The average woman is supposed to have swallowed seven pounds of lipstick over her lifetime. Red lipstick contains lead. Some cosmetic companies were forced to remove their red lipsticks from sale because the quantities of lead were above the recommended safe dose. Lead is a heavy metal, which our bodies can't dispose of readily. It builds up in our system, along with the lead from the environment until our systems can no longer cope and we begin to suffer the effects of lead poisoning. One of the first is headaches.
Have you heard of nicotine patches? They are applied to the skin of people wishing to give up smoking. They release a steady dose of nicotine into the bloodstream of the quitter to help them cope with the addiction. The drug is absorbed through the skin. How many substances are you absorbing through your skin? Do you use deodorant, moisturiser, perfume or soap? Of course you do. Do you know how many carcinogens, petrochemicals or mutagens are in your personal care products? My guess is, probably not.
Maybe you believe that if it were dangerous the government wouldn't allow it to be sold. What about cigarettes? They are a proven contributor to many types of cancer. They are freely available for sale. The government even makes a fortune in taxes from the sale of this deadly substance.
The government does not have the resources to test the effect of all the new chemicals being developed daily for the cosmetic industry. They can't do long term studies on products that didn't even exist until recently. They certainly don't have the resources to test even combination of these chemicals. They haven't even begun to test the effects of chemicals being absorbed through our skin. The scary thing is the list of dangerous substances that has come from the tests they have done. Many of the products we regularly put onto our skin cause cancers, birth defects, mood disturbances and allergies.
I choose not to risk my health and the health of my family on products that have not been fully tested. I choose to use natural products. After all, why take the risk when the natural alternative is equally effective, readily available and usually cheaper to buy.
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